International media group MTG announced on Monday that it has acquired a 51% stake in Zoomin.TV, a Netherlands-based online video entertainment network, content producer and advertising sales house.
According to a press release, MTG is acquiring the shares based on an enterprise value of 88 million euros. Zoomin’s two founders Jan Riemens and Bram Bloemberg will continue to lead the company’s development.
MTG’s digital portfolio also includes the Viaplay Nordic SVOD service, esports platform Viagame, and advertising video on demand TV sites in 8 European countries. It is also the largest shareholder in leading Russian independent media company CTC Media.
Coming on the heels of MTG’s announced investments in esports company ESL and top Scandinavian multi-channel network Splay, it furthers the company’s strategy of investing in complementary and scalable digital brands, content and communities. Zoomin will work with ESL and Viagame to drive higher viewership and monetization rates, while Splay will leverage Zoomin’s global distribution network to promote its web talents and, in turn, provide influencer marketing tools to Zoomin and its publisher network.
Founded in 2002 in Amsterdam, Zoomin is one of the largests MCNs in the world, attracting more than 2 billion monthly views worldwide on YouTube with channels such as Zoomin.TV Games. Its network of video journalists around the globe produces more than 400 premium video clips in 18 languages each day through 2,000 publishers, including Yahoo, AOL, Bild and Telegraaf. It also has in-house sales team that sells advertising on third party channels in 45 territories to brands such as P&G, Philips, Volkswagen and Unilever. According to the company, it has generated 36% average sales growth over the past 5 years, and 70% growth in 2014 alone. It also has offices in London, Brussels, Paris, Dusseldorf, Hamburg, Madrid, Barcelona, Milan, Miami, Los Angeles, Mexico City, São Paulo, Montevideo and Kerala.