By Evan DeSimone
Rating organization Nielsen is expanding the reach of its digital advertising ratings service to seven new markets in Asia and Latin America.
The product, which tracks the performance of digital advertising across platforms and devices, is commercially available now in Singapore, Japan and Indonesia, and is expected to reach the Philippines, Thailand, Malaysia and Mexico by the end of the third quarter. The move will bring the total number of global markets where digital advertising ratings are available to 16 by the end of the year.
As global audiences shift their media consumption to digital platforms, Nielsen and competitors have been vying to develop viable tools for measuring the reach and impact of digital ads. Competing analytics firm comScore launched measurements for mobile viewing earlier this year. Nielsen has long been the industry standard for measuring television audience. Expanding its footprint in Asia and Latin America will allow its clients to tap into data about some of the fastest growing online video markets in the world.