Viral video purveyor Jukin Media announced on Thursday that it has partnered with FremantleMedia North America’s (FMNA) digital studio Tiny Riot! on joint a venture to manage the latter’s channel The Pet Collective.
The Pet Collective takes the ever-popular animals-do-the-darndest things genre a step farther, with clips ranging from a Batman-costumed pug playing tug-of-war to a makeover of Charlie the L.A. shelter dog, which accumulated more than 14 million views and led to his adoption.
Currently, content from The Pet Collective is distributed primarily on YouTube and Facebook. With the new joint venture, the companies are looking to further explore opportunities for branded integration, as well as new distribution options, including OTT platforms and linear TV.
“The Pet Collective is the perfect complement to our popular FailArmy and JukinVideo brands,” Jukin Media’s chief growth officer Cameron Saless told VideoInk in an email. “It represents an exciting opportunity for us to expand and diversify our offerings for both viewers and advertisers.”
Jukin has already dipped into its own vast video library to create two traditional television series. In 2014, it launched “Fail Army,” a half-hour clip show targeting the international market, currently in its second 20-episode season, airing on TV2 Norway, Spike UK, Rogers Media in Canada, TV3 New Zealand, Foxtel Australia and Sky Italia. It also teamed with Dick Clark Productions (DCP) to produce “World’s Funniest Fails,” hosted by Terry Crews, which airs on Fox in the U.S. and City TV in Canada. After its first run of nine episodes in January, an additional nine were ordered for the fall of 2015, with the title shortened to “World’s Funniest.”
Launched in 2014, Tiny Riot! produces original digital content for its wholly-owned channels, including Buzzr, as well as outside entities including StyeHaul, BroadbandTV and Vice Media’s Munchies food channel. It also develops and produces digital content based on FMNA’s deep catalog of linear TV properties, and provides ad sales, audience development and distribution strategies across all of its platforms.