For the second year in a row, YouTube CEO Susan Wojcicki delivered a keynote address at VidCon with several big reveals, capping off the first day of the conference, which runs through July 25 at the Anaheim Convention Center.
Wojcicki told the crowd in the convention center’s third floor ballroom that the Google-owned company is launching a newly-redesigned mobile app, adding support for 360-degree 3D video, and opening new YouTube Spaces opening in Toronto and Mumbai. She also made a unsubtle (and unsurprising) declaration of the company’s strategic focus.
“We’re focused on three top priorities, mobile, mobile and mobile,” Wojcicki said. “More than half of our views come from mobile devices. More than half of our watch time comes from mobile devices. And mobile revenue is growing 100 percent year-on-year.”
The new announcements are bound to have a bigger impact than Wojcicki’s big reveals at VidCon 2014, such as the fan funding feature that debuted last September, then quickly disappeared from everyone’s radar.
Debuting today, the new YouTube mobile app is currently available on Android and mobile web, with iOS coming soon. It features new in-app creation tools (editing, filters, music-adding capabilities), vertical video play back and, the most-requested feature, a simple way for fans to opt-in to all of channel’s notifications.
Earlier this year, YouTube introduced 360-degree videos that could be viewed on smartphone or desktop with Google Cardboard, and it debuted support for 360-degree ads with a campaign that went live on Tuesday. In her keynote, Wojcicki revealed that not only will YouTube soon add support for 360-degree videos in 3D, it will also be outfitting all of its YouTube Spaces around the globe with Jump cameras that capture 360-degree video in 3D, making it easier for its creators to experiment with the format.
YouTube also unveiled new statistics on Thursday, boasting that partner revenue is up 50% year-over-year, and the number of creators making six figures or more also grew 50% in the same time frame. The top 100 channels in Google Preferred did even better, she said, with more than a 70% increase in revenue year-over-year.
YouTube also saw impressive gains in advertising, with the number of advertisers running video ads up 40% year-over-year, and the average spend per advertiser up 60% in the same period.
Instead of thanking Madison Ave. for the revenue gains, Wojcicki gave a shout-out to the people who make its content.
“I want to leave you all with one final message: YouTube succeeds only if you, our creators, succeed,” Wojcicki said. “You’re the reason that we’re all here today; you’re the reason that VidCon exists in the first place.