By Evan DeSimone
Univision Communications, the leading media company serving Hispanic Americans announced today the launch of Univision Creator Network, bringing together high-potential social video content creators serving bilingual millennial audiences.
Founded in 1955 as the Spanish International Network, Univision has grown into the largest Spanish language television network in the United States, reaching an average of 1.4 million adults age 18–49 during primetime. Univision Creator Network will extend this reach to digital platforms like YouTube and Vine. Jennifer Olivar a veteran of Big Frame, The Collective, and Tastemade and Univision’s Director of Partnership Development and Multi-Platform Strategy, has been tapped to steer the project.
Among the influencers currently signed on are Ana Alvarado, David Alvarez, Ronnie Banks, Jonathan Contreras, Karen Delgado, Derek George, Louis Giordano, Elizabeth Gutierrez, Whitney Jackson, Matt Maniero, Eric Ochoa and Juan Palacios. Member creators will gain the opportunity to extend their brand across Univision’s traditional platforms as well as access to the resources, creative assets, and sales opportunities of a large media network.
This isn’t Univision’s first dive into influencer based digital video programming. In 2014 it launched Flama an OTT digital video destination designed for U.S. born Hispanic millennials, tapping YouTube content creators like RJ Aguiar, Nikki Limo, and Becky G.