By Evan DeSimone
After a splashy premiere on the eve of VidCon, “Smosh: The Movie,” the first feature film from the YouTube comedy duo of Anthony Padilla and Ian Hecox, quickly rose to the upper reaches of the iTunes charts, then just as quickly faded from the top of the pack.
After the film’s official release on July 23, it took less than 24 hours for the debut comedy to hit #1 on the iTunes comedy charts and #2 on the overall movie rankings, but the film has now slid to #8 on the latter as the initial rush of pre-order downloads subsided. Still, the launch is a strong showing for Smosh’s first foray into filmmaking and another endorsement for the crossover appeal of YouTube stars.
Produced by Defy Media and AwesomenessTV, the movie follows Padilla and Hecox as they try to eliminate an embarrassing video from the internet. It’s an appropriately ironic premise for the duo, who have racked up over 20 million subscribers and 4.5 billion views posting embarrassing videos on the internet.
The film is currently available for download in iTunes and on Vimeo On Demand for $9.99, and will be distributed globally by AwesomenessTV.