By Evan DeSimone
RTL Group-owned Canadian multi-channel network BroadbandTV and Bertlsmann music subsidiary BMG today announced Windfall, a joint venture offering emerging YouTube musicians a comprehensive solution for distribution, production and monetization of their content.
The newly-formed co-venture will combine BroadbandTV’s experience supporting YouTube-based musical acts with BMG’s global distribution network. Windfall will focus its energy on accelerating the careers of emerging artists on video platforms like YouTube with fully-integrated production, technology, distribution, monetization, and premium channel and fan uploaded content management. The co-venture will help artists to realize revenue from multiple sources, including online video advertising, branded entertainment deals, digital album and track downloads, physical distribution, merchandising and licensing.
Windfall will also employ multi-platform strategy to promote artists, including digital and physical distribution, online video and streaming services.
Founded in 2005 by current CEO Shahrzad Rafati, Vancouver-based BroadbandTV already operates two curated music networks on YouTube, hip-hop and R&B focused Opposition, which includes artists such as Logic, Father and Yung Simmie, and EDM network WIMSIC, which boasts of-the-moment talent like Major Lazer, Dillon Francis and Will Sparks. In addition to its expertise in music production and distribution, BroadbandTV touts its proprietary VISO NOVI rights management technology.
Opposition and WIMSIC are already among the largest music networks on YouTube. The Windfall deal with BMG will “more than double the size of our music network over the next 12 months,” said Rafati in a statement.
BMG is the fourth largest distributor of music in the world, according to Billboard. It represents thousands of independent artists as well as the significant catalogs of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music.