YouTube has hired Christian Oestlien, formerly of Twitter, to fill the newly-created position of director of production management. He will begin work at the company’s San Bruno, Ca., headquarters in mid-August, reporting to Matthew Glotzbach, YouTube’s VP of product management.
According to a statement released by YouTube, Oestlien’s new job will have him focusing on “building the platform and tools for the next generation of video creators on YouTube,” but it didn’t elaborate on what those might be. During YouTube CEO Susan Wojcicki’s VidCon keynote last Thursday, she said the company’s top priorities and “mobile, mobile and mobile.” She also announced the debut of support for 360-degree ads on YouTube and the coming addition of support for 360-degree videos in 3D on the platform.
If YouTube is looking Oestlien to head its advertising efforts for those initiatives, he has the experience, and he got it working within the organization. From 2006 to 2013, he was a director of product management for YouTube’s parent company Google, where his duties included leading the product teams responsible for the display advertising business in AdWords, as well as the revenue products for O&O properties such as Gmail. Earlier, he worked in product management at Yahoo! and various start-ups.
Oestlien joined Twitter in September 2013, serving as senior director and, most recently, VP of product management. While there, he was responsible for building local teams in various priority markets, including India, Japan and the U.K.
News of Oestlien’s hire comes on the heels of last week’s announcement that Susanne Daniels is leaving her post as president of programming at MTV to join YouTube in the newly-created role of VP of YouTube Originals. She will join the company this fall.