Samsung Venture Investments Corporation has invested $2 million in Jukin Media, bringing Jukin’s total outside investment to $4.2 million to date. In 2014, the company raised $1.2 million in capital from notables such as BDMI, Maker Studios, Peter Guber, and Allen DeBevoise. Founded in 2009, Jukin Media has built a business around licensing and syndicating user-generated clips, primarily from YouTube out to third party publishers.
The investment is said to give Jukin Media financial flexibility as it continues to scale its business across digital, linear and mobile. The company has doubled its headcount since this time last year and currently employs over 95.
Jukin claims it doesn’t actually need the capital though.
“Although we have always funded the company solely from operations and have not yet touched any previously raised investor capital, the Samsung Venture investment gives us maximum flexibility to expand our investment in tech and original production, both of which have been pivotal factors in our sustained growth,” said Lee Essner, president and COO of Jukin Media.
Two years into its operations, Jukin has built a massive business around its tentpole brand “Fail Army,” a channel on YouTube that celebrates the most epic “fails,” which has racked up over 8 million subscribers and 1.78 billion views. The brand has also been packaged into two successful television shows “World’s Funniest Fails” on Fox and “Fail Army,” produced with Dick Clark Productions for international distribution to over 220 markets by the end of 2015.
Jukin recently teamed with Fremantle’s Tiny Riot to continue production for animal clip and video brand “The Pet Collective.”
Collectively, Jukin’s properties generated over one billion views monthly across platforms, 400 million of which originate on Facebook alone (*July 2015).
Jukin’s spokesperson also notes that Jukin is currently incubating five to ten additional brands this year.
According to a SoCalTech article from earlier this month, Jukin Media claims over $20 million in annual revenues across its various properties. Based on that number and the general standard of valuation for media companies, Jukin could be worth upwards of $100 million especially given the recent $.28/view multiple applied to the acquisition of European YouTube network Zoomin to MTG and Disney’s $.14/view for Maker Studios last year.
*Viewership data provided by Jukin Media.