By Evan DeSimone
The Enthusiast Network, publisher of auto enthusiast magazines such as Motor Trend, Hot Rod and Auto, is expanding its efforts in sponsored video content to include full-length programming with new half-hour episodes that will be part of Motor Trend’s ongoing “Dirt Every Day” series.
New installments of “Dirt Every Day” will feature host Fred Williams driving a Toyota Tundra TRD Pro on a cross country road trip, with each episode focusing on an all-terrain challenge designed to show off the Tundra’s features. Sponsored by Toyota and produced by Toyota’s longtime ad agency Saatchi & Saatchi, the videos will be cross-posted to MotorTrend.com and Motor Trend’s YouTube channel.
Founded in 1995 as Source Interlink Media, the company publishes a large number of print and digital publications for hobbyists and enthusiasts. In 2014, the company rebranded as TEN: The Enthusiast Network and refocused its efforts on its core publications in the automotive and outdoor lifestyle verticals.