By Evan DeSimone
Mobile video entertainment start-up Seriously announced today that it has raised $18 million in Series A funding in a round led by digital media backer Northzone, along with Korea Investment Partners, Naver, Sunstone Capital and Daher Capital. It brings Seriously’s total capital investment to $28 million.
Founded in 203, Seriously launched its first mobile game, puzzle based adventure “Best Friends” in October2014. The game boasts 15 million downloads and up to 1.35 million daily active players, according to a statement released by the company.
The latest round of funding will be used to bolster the mobile-first entertainment strategy for the company which has offices in Los Angeles and Helsini, Finland (home to smartphone giant Nokia).
“Seriously is reverse engineering the typical Hollywood approach to create an entertainment franchise with Nordic gaming at the heart of it,” said Bjorn Stray, partner at Northzone, in a statement.
Seriously recently partnered with boutique toymaker Kidrobot on a line of limited edition toys based on “Best Friends” characters, along with a localized version of the app in the competitive Korean app market.
Building franchises around mobile properties is an idea that has served companies like “Angry Birds” maker Rovio well. The increase in content consumption on mobile platforms, both in gaming and video, has prompted responses across the content industry from video publishers like AwesomenessTV and more recently from Verizon.