Facebook announced today via a blog post that publishers can now port its autoplay video ad experience directly into their own apps using the new MediaView feature in the latest version of its software development kit for iOS and Android.
In April 2014, Facebook enabled user to monetize their apps with Facebook ads by signing up to its new Audience Network. Starting today, members of the network can implement dynamic product ads, with personalized shopping suggestions for their customers, and carousel ads.
Facebook said its seen publishers’ adoption of native ads increase fivefold since the start of 2015, and they now represent over 80% of impressions in its Audience Network.
Last month, Facebook revealed it would start running autoplay ads in between clips in users’ “suggested videos” feeds of several dozen premium content partners, including Fox Sports, Funny or Die, Hearst, the NBA, Hearst and Tastemade. The owners of the posted clips share 55% of the ad revenue with others featured in the feed, based on their portion of the overall watch time.