NBCUniversal’s rumored investment in Vox Media is now a reality, and its BuzzFeed buy-in is on the brink. The film and television arm of the telecom giant Comcast is reportedly investing $200 million in each company.
According to Re/code (which was acquired by Vox Media in May), NBCUniversal’s $200 million investment will bring the valuation of Vox Media to an even $1 billion. While NBCU’s $200 million investment in BuzzFeed is less than the $250 million reported last week, it is still expected to bring the company’s valuation up to $1.5 billion.
The Vox Media investment was announced on Wednesday. The BuzzFeed investment is expected to be announced sometime this week.
According to a statement posted on Vox Media’s web site, Vox and NBCU will have a “collaborative partnership in many areas including video programming, brand advertising, cross-promotional opportunities, and platform technologies, and working together to grow existing properties and launch new franchises.”
In addition to Re/Code, Washington D.C.-based Vox Media also owns such popular web properties as The Verge, Polygon, Curbed, Eater, Vox.com and SBNation.