Influencer marketing platform Reelio announced today that it has raised $5 million in Series A financing.
Reelio previously raised more than $3 million in seed money for its private beta launch in 2014. The Series A round was led by preexisting investors, including Philipp Schindler, “SNL” executive producer Lorne Michaels, Tremor Video founders Jason Glickman and Andrew Reis, former Sony Music resident and Bertelsmann executive board member Thomas Hesse, and senior executives from Apple, Google, Goldman Sachs and BBDO.
“This raise allows us to continue to invest in our technology platform, executive team and expansion into key markets,” said Ben Williams, co-founder and COO of Reelio, in a statement. “All these facets will help us continue providing more convenience, transparency and opportunities for both our brand and influencer partners, and the agencies and MCNs that represent them.”
Founded in 2012 by CEO Pete Borum, Mark Borum, Dan McKenzie and Williams, the company introduced a patent-pending matching algorithm that matches brands with appropriate talent partners from its user base of more than 10,000 influencers, along with a CRM system to streamline the parntering workflow. Its clients include dozens of global blue-chip advertisers such as Clinique, Unilever and Visa.