By Evan DeSimone
Vevo is best known as the home of music videos from some of today’s biggest stars. The site exclusively hosts music videos and related content for artists signed two of the “big three” major labels, Universal Music Group and Sony Music Entertainment. The site is a joint venture between the two labels in partnership with Abu Dhabi Media Group and a little company called Google. Together, they’ve managed to turn Vevo into one of the web’s mosty popular music destinations.
However, it’s not all music videos and pop star outtakes. Vevo’s creative team has been hard at work creating original video content for the site ranging from scripted series to interview and game shows. This week’s Web Series Wednesday highlights some of Vevo’s star-studded original series.
Celebrity deejay Tiësto hosts an “American Idol”-style reality competition to find the next superstar DJ. With EDM climbing charts around the world and DJ’s supplanting pop stars as musical icons, this show couldn’t come at a more perfect time to capture the internet’s attention. Learn more about the creation of this episode here.
Pop music and style are inextricably intertwined. A pop star’s image can define the way their music is received, and the voices making waves in music are often belong to the same people who are setting the tone in design. Produced by Vevo’s Brian J. Leitten, “Stylized” takes viewers inside the personal style of some of today’s most popular artists. Learn more about this episode featuring YouTube duo turned pop stars Karmin here.
“Ask: Reply” puts fans in charge. Pop artists answer user submitted questions in this simple, fun Q&A series. Learn more about this episode featuring YouTube darling girl group Fifth Harmony HERE. Or go deep and check out the online video credits for Fifth Hamony’s Camila Cabello.
Fans can also get to the heart of an artist’s creative process with “Artist Insights,” where musicians share their thoughts on fame, success, and creating music the resonates with an audience. Find out more about this episode featuring Aloe Blacc here.
Vevo’s extensive music video library is perfect for creating top five lists and that’s exactly what “High Fives” does. Producer Jason Berger puts a host of YouTube stars in the hot seat to pick their five favorites in a multitude of categories. Learn more about this episode here.