By Evan DeSimone
According to Variety, which first reported the story, Varaldi joined Snapchat just over a month ago. In his new role, he will lead Snapchat’s Discover media partnership initiative. The feature, which debuted back in January, allows Snapchat’s media partners to deliver visual “stories” to the company’s 100 million users. The feature has netted high profile media partners, including Buzzfeed, ESPN, The Daily Mail, Cosmopolitan, Comedy Central, CNN, People, Vice and The Food Network, which post stories comprised of images, text, and video directly into users timelines.
Prior to joining Snapchat, Veraldi was a founding partner at Fullscreen, where he served as VP of strategy and business development since the MCN’s launch in 2011. Veraldi left Fullscreen in 2014 after the company was acquired by AT&T/Chernin Group co-venture Otter Media. Veraldi is also an initial investor and adviser to the Fuisz Media group.
The hire signals Snapchat’s interest in growing beyond its messaging roots and into a full fledged media platform. The company has been focused on building Discover, which provides media brands with an easy way to leverage Snapchat’s huge user base without building a direct following on the app. In addition to Veraldi, Snapchat has also hired former Fox Broadcasting comedy chief Marcus Wiley and former Onion president Sean Mills to build out its original content offerings.