By Evan DeSimone
Rovio Entertainment, the Finnish mobile gaming and media company responsible for breakout hit Angry Birds, announced today that it would restructure its core business, resulting in the layoff of approximately 260 employees.
The layoffs currently under negotiation represent roughly 40% percent of Rovio’s total workforce. Excluded from this round of cuts are any Rovio employees in the United States or Canada who are currently involved with the production of “The Angry Birds Movie.” According to a statement, the company will refocus around its three strongest business areas — games, media, and consumer products. A Rovio spokesman told VideoInk that original content Toon TV platform is among the media products the company will be refocusing on.
Rovio successfully spun-off its hit game “Angry Birds” into a animation, merchandise and two films, but it never scored a second major hit
“Rovio’s growth and eagerness to explore new business opportunities over the past few years has been exceptional,” said Rovio CEO Pekka Rantala in a a statement. “As a result, we did too many things. In our current financial condition we must now put focus on where we are at our best: in creating magnificent gaming experiences, in producing an amazing animation movie and in delighting our fans with great products.” Rantala took the helm at Rovio on January 1 of this year, succeeding Mikael Hed.
This isn’t the first time Rovio has been forced to reduce it’s workforce. The company axed more than 100 employees in 2014 after failing to produce a second “Angry Birds”-sized mobile hit.