By Evan DeSimone
FitnessMagazine.com, a digital destination for workout and fitness culture operated by the Meredith Corporation’s Active Women’s Lifestyle Network, announced today the launch of Sweat TV, an ad-supported streaming video platform offering workout and fitness content optimized for mobile video consumers.
Launched as the digital compliment to American Media Inc’s Fitness Magazine, FitnessMagazine.com continued to operate as a distinct web property even after its print counterpart was acquired by Meredith Corp. and merged with rival Shape Magazine earlier this year. The site boasts 8.5 million unique visitors per month.
The SweatTV video portal will be hosted on the recently redesigned FitnessMagazine.com. Designed as a delivery system for workout content designed or women’s health and fitness, SweatTV will offer workouts targeting various parts of the body, indexed into playlists by difficulty level. Although available through FItnessMagazine.com for desktop streaming, the video content is engineered to be consumed on mobile devices. Content for the service will be drawn from FitnessMagazine’s existing video library as well as licensed from partners like Shape.com, FitStar, Grokker and Popsugar.
SweatTV won’t be alone when it launches into the increasingly competitive fitness video space. Beachbody, the long-time purveyor of in-home fitness video regimens, launched its own streaming video platform earlier summer using content from its extensive video catalog. Media giants Hearst and NBCUniversal have also dipped their toe into the fitness space launching their own fitness-focused SVOD channels in 2014.