By Evan DeSimone
Shanghai-based mobile ad tech platform Appcoach announced today that it has secured $10 million in series A funding to support an international expansion. The financing round was led by venture firm Yonghua Capital.
Founded in 2014, Appcoach offers clients access to a mobile ad marketplace comprised of video, display and native units, as well as an affiliate network. The company also provides performance marketing analytics and data optimization. To date, the company has provided support, analytics and ad servicing for 450 mobile app launches in 150 countries. It has also partnered with Google through Google’s China Incentive Program, which provides strategic partnerships for promising start-ups in the region.
The cash infusion will be used to expand Appcoach’s operations globally. The company will focus on growing its mobile video advertising business in the United States, Europe, India and Latin America. To support of its global expansion, Appcoach hopes to leverage its insight into the Chinese mobile ad market to assist customers who have struggled to break into the competitive and highly-regulated space.