Digital music talent platform StarMaker announced on Monday that it is teaming with multi-channel network DanceOn on a campaign to engage their respective audience bases in a collaborative talent search.
StarMaker will post the backing track to a new single produced by Mario Marchetti, titled “Ya Know I Can’t Dance,” and crowdsource lyrics and lead vocals for the song. DanceOn will run a parallel initiative using the track to source the dancers to be featured in the official music video.
StarMaker also kicked off its original programming slate with Collab Lab on Monday with the release of mashups by digital-native music talent from StarMaker’s roster, including Andrew Garcia with KRNFX, Cammie Lester with Corey Gray and Kayla Korpics with Jake Coco, Tay Watts and Gray. It will follow with additional original formats, including “One To Watch,” curation and commentary on all things digital music video, and “A Day In The Life,” a behind-the-scenes biopic showcasing emerging StarMaker talent working with songwriters and producers in the studio.
Co-founded by Jeff Daniel and Nathan Sedlander, StarMaker enables creators to record cover songs using rights-cleared backing tracks from all the major music publishers, and publish and monetize them on their own YouTube channels. The platform also provides studio effects (including AutoTune), scrolling lyrics and guide vocals. It currently boasts 30 million users, including 60,000 artists signed to its network. Headquartered in San Francisco with offices in Los Angeles, the company has global partnerships with YouTube, Universal Pictures and Philips Electronics, and has run mobile auditions for NBC’s “The Voice” and Fox’s “American Idol.”