Live streaming gaming is hot, as evidenced by the Twitch/YouTube Gaming face off. Millennials, the demo currently most-prized by marketers, love video on mobile. So it’s no suprise to see that Mobcrush — a mobile platform that enables users to broadcast, watch and chat about games as they play and stream in real-time — has been able to secure more than $11 million in Series A financing led by Kleiner Perkins Caufield & Byers (KPCB), announced to today.
“Mobile gaming is a rapidly growing market,” said Mike Abbott, general partner of KPCB, in a statement. “Mobcrush is already showing engagement numbers that prove that there’s a passionate community of viewers and broadcasters of mobile games. The company has the right tech, the right team and the right timing.”
Mobcrush is currently in beta for iOS and MacOSX, and Android and Windows applications are expected to arrive soon, giving users the ability to live stream game play across platforms without the need for additional equipment or software.
Based in Santa Monica, Ca., Mobcrush has raised more than $15 million to date. Early investors Raine Ventures, First Round Capital, Lowercase, Rincon Venture Partners, Crosscut Ventures and Advancit Capital also participated in the Series A round.
Mobcrush recently hired Google Play games lead Koh Kim and former Apple App Store games lead Greg Essig. The company also brought on Xbox veteran Eric Doty to spearhead community and content partnerships. He has already closed an exclusive streaming deal with mobile gaming gurus at TouchArcade and brought on influencers such as iHasCupquake to produce regular streams on the platform.