By Evan DeSimone
YouTube is expanding its international presence once again with the launch of a new YouTube Creator Space in Paris to provide professional grade studio services to YouTube creators in France and beyond.
The new space is YouTube’s first outpost to open in Europe since the opening of the London YouTube space in 2012. It will join a growing global network of similar spaces designed to cultivate talent by providing creators with access to equipment, facilities, and advice on creating premium video content. YouTube currently boasts 7 creator space hubs. The program’s flagship location in Los Angeles recently celebrated some major milestones playing host growing number of major media brands and events. Extensions in New York, Tokyo, London and São Paulo, as well as three more planned global locations in Berlin, Mumbai and Toronto, continue to expand YouTube’s footprint internationally.
France is already home to a handful of prolific YouTube creators including trick-shot master Rémi Galliard (5.1 million subscribers), gaming megastar Cyprien (7.7 million subscribers) and comedian Norman Thavaud (6.4 million subscribers). Unlike most of YouTube’s global locations, the video giant won’t alone when it touches down on Parisian soil. Paris based YouTube competitor Dailymotion already operates a digital creator space out of its headquarters.
As YouTube faces down a growing field of competitors in the online video ecosystem, the resources offered by creator spaces are one way YouTube maintains its ties to its home grown creator community. (The other is the muc- publicized YouTube Originals initiative), Competitors such as Vimeo and, more recently, Vessel have been luring established YouTube creators with higher CPMs and funding for bigger projects. Along with its YouTube originals initiative, the creator spaces form a corner stone of YouTube’s offering to creators. The spaces also help to cultivate local creator communities by nurturing emerging local content creators.