Endemol Beyond USA announced today that it has teamed with online hosting and management service Piksel to launch the new ad-supported OTT platform GetBeyond.US, available on the web and iOS and Android mobile platforms.
Debuting today, GetBeyond.US will feature content from Endemol Beyond USA talent including Pitbull, Jessica Sanchez, Drea de Matteo, Andy Milonakis and Brittany Furlan, as well as programming from its recently-launched premium lifestyle network Icon, led by YouTube star and entrepreneur Michelle Phan. It will soon add content from its upcoming networks Smasher, dedicated to gaming and sports, and pop culture-focused Looksy.
Competing multi-channel network Fullscreen was reportedly developing an OTT platform last year, but it has yet to materialize, while AwesomenessTV has inked a deal to go over-the-top with two channels via Verizon and Maker Studios has two channels on Dish Network’s Sling TV.
Endemol Beyond USA is part of the Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 1.8 billion monthly YouTube views. It is also available on more than 20 other platforms, including Roku, TiVo, DailyMotion, Amazon Fire TV and Vessel.