Venice, Ca.-based Epoxy announced today that it is releasing a new app on iOS and Android platforms to help creators more easily engage with fans and manage their multi-platform video businesses on-the-go.
“It allows creators to cover all their networks all in one place, whether it be YouTube, Facebook, Vine, Twitter or Instagram,” Jason Ahmad, co-founder and CPO of Epoxy, told VideoInk. “They can connect with their fans, find out about the most interesting stories that are happening as they happen, to better understand the bigger picture of what’s going on within all their different social presences, and then really understand what their audience is like and how it’s developing.”
“We’re well aware that this is now a mobile-first world, and outside of doing extensive editing on a laptop, a lot of creators throughout their day are engaging with their audience, pushing new pieces of content to various different platforms,” added Juan Bruce, co-founder and CEO of Epoxy, who previously served as president of digital for actor Robert Downey Jr.’s entertainment company Team Downey. “You’ve always been able to do that with Epoxy through mobile web, but this is really the start of the development of more and more features on our native app which are going to make it easier for creators to manage this workflow in their pocket. This matches a really obvious need with video creators.”
Bruce and Ahmad first met as students at Stanford University in the 1990s, working on a race car engineering project. They launched Epoxy in 2012 to create software solutions to help online video creators manage the socialization and engagement around video across all platforms. Epoxy’s dashboard allows users to keep track of their views, as well as what viewers are saying about them across platforms, even if their channel or user name isn’t directly referenced. Currently, over 40 YouTube networks are using the product. Prior to the release of the app, their service was available on the web (and mobile web).
“We saw creators saying to us, ‘Hey, I get up first thing in the morning and I take my phone off of the nightstand and I check Twitter and Instagram to see what’s going on,’” Bruce said. “So this has always been part of their lives. It was just a matter of Epoxy having the engineering time to build it.”