By Evan DeSimone
Niche wireless provider ROK mobile is gearing up for play in the mobile video space thanks to a partnership, announced today, with VOD provider SeaChange International.
ROK has announced plans to launch an “all-you-can eat” premium mobile video service in the U.S. starting in the first quarter of 2016. ROK will now offer consumers a curated selection of movies and television, as well as what it describes as “niche content.: That vertical includes cult TV and movies, anime, animation, extreme sports and curated short-form content all aimed at millennial consumers. The video service will be added to ROK’s existing mobile plans priced at $49.99 per month. These plans already include a streaming music service in addition to standard unlimited talk and text. The service will be available on mobile devices, as well as web, tablets and Chromecast-enabled devices.
The idea is something of a departure for ROK, which is best known as a reseller of wireless service purchased from larger carriers in the U.S. and the U.K. However, ROK isn’t alone in trying reinvent the mobile model with the help of streaming content. Wireless giant Verizon recently launched Go90, a streaming service that aggregates video content from digital providers including AwesomenessTV, Vice, Tastemade, Maker Studios, Fullscreen, Stylehaul, Defy, Collective Digital, Whistle Sports, and Machinima as well as live events from the NFL.