Condé Nast Entertainment (CNÉ) announced today that it is expanding its branded entertainment unit with two additions to its exec ranks.
Will Misselbrook joins CNÉ as head of branded entertainment and Eden Gorcey comes aboard as head of branded content, digital sales and strategy.
CNÉ’s digital video network includes 19 individual brand channels with full programming lineups, as well as the digital video hub The Scene, featuring nearly 40 channels of programming from Condé Nast brands ranging from Allure and Architectural Digest to Vanity Fair and Vogue, as well as content partners including AOL, Billboard, BuzzFeed, College Humor, Major League Soccer, PBS Digital Studios, Red Bull, SoulPancake, The Onion, The Weather Channel, Variety and Warner Music. To date, CNÉ has produced more than 4,000 videos, which, according to the company, have delivered over two billion views annually since the channels launched in 2013.
Misselbrook comes to CNÉ from luxury lifestyle fashion retailer Coach, where he most recently served as VP and director of global content development, working with partners on content requirements and execution across all platforms, including digital, film, TV, experiential, mobile/tablet and social. From 2012 to 2014, he was the VP and global director of integrated production. Earlier in his career, he served as head of integrated production in North America for BBH New York and worked as an executive producer at Saatchi & Saatchi and Imagination.
Misselbrook also co-owns and is managing partner of the film/content production company Valence Films. His most recent film, “Reach,” screened at top film festivals including Cannes and Toronto.
Gorcey joins CNÉ from Starcom MediaVest Group, where she most recently led digital partnerships and content solutions for clients such as Procter & Gamble, Coca Cola, Microsoft, Mondelēz and Heineken. Previously, she served as VP digital at MediaVest and held media planning positions at T3 and Grey San Francisco.
In his new role at CNÉ, Misselbrook will head branded video development and production, reporting to Michael Klein, EVP of programming and content strategy. Gorcey will be responsible for working with advertisers to package CNÉ video opportunities. She will report to Lisa Valentino, chief revenue officer of CNÉ and SVP of digital sales of Condé Nast.