The Yahoo exodus continues. Earlier today, it was announced that Dawn Airey, Yahoo‘s SVP for Europe, the Middle East and Africa, was quitting after just two years in the role. Now, it has been revealed that chief marketing officer and head of media Kathy Savitt will be leaving the company to join STX Entertainment as president of digital. They follow on the heels of Yahoo VP of advertising and data platforms Scott Burke, who left back in August.
Savitt has been a top deputy of Yahoo president and CEO Marissa Mayer. She will join STX at the beginning of October and report to chairman and CEO Robert Simonds and president Sophie Watts.
At Yahoo, Savitt led the company’s global brand marketing, product and performance marketing and audience engagement strategies, as well as original editorial and video content. She also oversaw the Yahoo Live Nation partnership that brought daily live concerts to the platform live concerts, the revival of the NBC cast-off “Community,” and the launch of such series as Paul Feig’s “Other Space” and Mike Tolin’s “Sin City Saints.” Earlier in her career, she was EVP and chief marketing officer at American Eagle Outfitters, Inc., and VP of strategic communications, content and entertainment initiatives for Amazon.com.
“She has keen insights into storytelling that meets digital and television viewers where they watch,” said Simonds in a statement. “Kathy will help us approach digital opportunities from an audience-first perspective, producing the best story possible.”
STX Entertainment was launched in 2014 to produce, market and distribute film, television and digital content. The company was co-founded by Bill McGlashan, managing partner of TPG Growth, a division of global private investment firm TPG, which has $75 billion of capital under management. It is led by Simonds, who has produced over 30 studio features, including numerous films starring Steve Martin (“Cheaper by the Dozen,” “The Pink Panther” franchise) and Adam Sandler (“The Wedding Singer,” “Happy Gilmore,” etc.).
In January 2015, STX announced its first slate of five films — writer/director Joel Edgerton’s thriller “The Gift,” starring Jason Bateman and Rebecca Hall; writer/director Billy Ray’s remake of the 2009 Argentine film “Secret in Their Eyes,” starring Chiwetel Ejiofor, Nicole Kidman and Julia Roberts; director William Brent Bell’s psychological thriller “The Boy,” starring Lauren Cohan; writer/director Gary Ross’s Civil War drama “The Free State of Jones,” starring Matthew McConaughey; and “Russ and Roger Go Beyond,” starring Will Ferrell, based on the true story of the collaboration between sexploitation filmmaker Russ Meyer and film critic on 1970’s “Beyond the Valley of the Dolls.”
In April 2015, STX closed a three-year film slate deal with China’s Huayi Brothers Media Corporation that will have it producing up from 12 to 15 movies a year by 2016.