By Evan DeSimone
Programmatic ad market and video inventory management platform SpotX has announced the launch of a new out-stream video ad unit to help publishers manage video ad inventory beyond the usual in-stream ecosystem.
The new units will allow publishers to easily insert video ad units into content across their site rather than relying solely on ads tied to streaming video content alone. The new “In-Content” video ad unit at SpotX will facilitate the integration of video ads into all types of content across publisher platforms, allowing publishers to more efficiently optimize their content and address the hot button issue of the year, viewability.
Allen Klosowski, VP of Mobile and Connected Devices at SpotX
The new units are designed to be user friendly and unobtrusive. Out-stream ads can be deployed in both HTML5 and Flash environments, allowing publishers to deliver more video ads even if their pre-roll inventory is oversold. In a statement Allen Klosowski, VP of Mobile and Connected Devices at SpotX, said,“Our new In-Content Ad Unit places compelling advertising content outside of the traditional video stream, enabling publishers to cater to unmet demand for more video.” Klosowski added that “SpotX is the only player in this space that has a complete video offering for publishers to both create these new opportunities, as well as manage their existing pre-roll inventory across devices.”
The new unit is the latest addition to SpotX’s growing catalog of services for publishers and advertisers. The Denver-based company recently underwent a rebranding, dropping the SpotXchange moniker to better reflect its growth beyond the constraints of the traditional video ad exchange model.