By Evan DeSimone
Malaysian entertainment network HTV announced today the launch of its dedicated OTT platform supported by VOD technology provider Muvi Studio.
The service, HTVFun, will be an ad-supported free OTT service featuring multiple content channels built around popular verticals such as animation, cooking, documentaries, dramas and children’s series. Content will be drawn from HTV’s existing network of entertainment partners and repackaged for VOD consumers.
The platform itself will be powered by Muvi Studio, which providers end-to-end streaming video and OTT technology solutions for publishers and broadcasters. The New York-based company will support the launch with IT infrastructure, cloud hosting, servers, storage, CDN, video CMS, an HTML5 Video Player and built-in digital rights management tools.
HTVFun will also target preschool age viewers with a dedciated channel lead by animated favorite Miaomiao
In a statement announcing the partnership, Muvi touted the strength of the Asia-Pacific online video market. “Asia is one of the next big breeding grounds for video streamers. The APAC region in specific is likely to create more customers than many European nations. We look forward to powering these businesses and be a part of the next entertainment revolution,” said Viraj Mehta, Muvi’s head of international business.
As consumer demand for online video and OTT continues to rise, so too will demand for back-end solutions like those offered by Muvi Studios. In anticipation of market trends heralded by the rise of mobile apps like Periscope and Meerkat Muvi recently added live-streaming portals to the growing kit of tools it offers broadcast clients.
The news also comes on the same day that Kaltura, which also offers customizable video technology solutions for broadcasters looking to expand into OTT, announced a new partnership with Vodaphone Spain to power the telecom giant’s new set-top digital platform.