Yahoo announced today that it will launch “SuperFan Live,” a series of after show specials airing exclusively on Yahoo TV, on Sept. 23. The company also announced that will also be premiering new programs within Yahoo’s Digital Magazine properties.
Originally announced at Yahoo’s NewFront presentation back in April, “SuperFan Live,” will feature experts, influencers and industry insiders engaging in post-telecast discussion and analysis of popular, water cooler-worthy TV programs. Fans will also be encouraged to submit questions and fan art and participate in the conversation via Skype.
The premiere installment, air on Sept. 23 at 10 p.m. PT, will be dedicated to the season two premiere of Fox’s “Empire.” Subsequent episodes will focus on the ABC series “Once Upon a Time” (Sept. 29 at 7 a.m. PT) and “Marvel’s Agents of S.H.I.E.L.D.” (Sept. 30 at 7 a.m. PT).
As part of the launch, Yahoo is rebranding the company’s entertainment video programming from TV in No Time and The Yahoo Movies Show to Yahoo SuperFan, starting today. The move is designed to emphasize the company’s commitment to bringing fans their daily fix of the best moments of daytime, primetime, late night television and movie recaps.
Yahoo also announced today that it is multiple new shows for its Digital Magazine properties, including the docu-series “What It’s Like on Yahoo Parenting,” premiering Oct. 4, and “Tip of the Day on Yahoo Tech,” premiering in late 2015.
Yahoo has also committed to a slate of live event coverage, including “Fantasy Football Live on Yahho Sports” (Sept. 13), “iHeart Radio Festival” (Sept. 18–19), “The 67th Emmy Awards” pre- and post-show on Yahoo Style and Yahoo TV (Sept. 20), “Landmark Music Festival” (Sept. 26–27), the first-ever NFL free global live stream between the Buffalo Bills and Jacksonville Jaguars from London (Oct. 25) and “Voodoo Music + Arts Experience” (Oct. 30-Nov. 1).
Behind the scenes, Yahoo has been dealing with some drama in it executive suites. Last Friday, it was announced that Dawn Airey, Yahoo‘s SVP for Europe, the Middle East and Africa, was quitting after just two years in the role. Shortly thereafter, it was revealed that chief marketing officer and head of media Kathy Savitt will be leaving the company to join STX Entertainment as president of digital. They follow on the heels of Yahoo VP of advertising and data platforms Scott Burke, who departed back in August.