A number of networks have been previewing new series online in recent years, from the first episode of Fox’s “The Mindy Project” (now on Hulu) back in 2012 to the entire first season of NBC’s “Aquarius” earlier this year. But Spanish-language broadcaster Telemundo is taking the concept to the next level with today’s announcement that it will premiere season two of its telenovela “Señora Acero” simultaneously on television, VOD, Telemundo.com, Twitter, Periscope and YouTube.
The multi-platform telecast will be the climax of Telemundo’s “Noche de Acero” programming block on Tuesday, Sept. 22. The evening will kick off at 7 p.m. with a Noticias Telemundo special “Las mujeres del narco,” investigating the role of women in the world of drug trafficking. It will be followed at 8 p.m. by a two-hour look back at season one of “Señora Acero,” then the multi-platform premiere of the season two opener at 10 p.m.
“Señora Acero” stars Blanca Soto as Sara Aguilar, a widow forced to go on the run from a drug cartel that believes her late husband stole $3 million from them. As season two begins, Sara has been in jail for five years without a sentence when an attack on her teenaged son (Michel Duval) leaves her determined to escape from Puente Grande prison.
Produced for Telemundo Studios by Argos Televisión, “Señora Acero” was written by Roberto Stopello (“La Reina del Sur”) and directed by Miguel Varoni and Carlos Villegas (“El Señor de los Cielos”). Joshua Mintz and Mariana Iskandarani (“El Señor de los Cielos”) serve as executive producers.
Headquarted in Miami, Florida, Telemundo is owned by NBCUniversal.