By Evan DeSimone
Personalized programming provider Iris.TV and programmatic platform SpotX have announced a partnership to combine their unique technologies in service of more effective revenue generation for media publishers.
Iris.TV is best known for its Adaptive Stream ™ technology which allows publishers to create intelligent streams of video programming. By using in-stream recommendation and targeting video to the individual consumer using both accumulated data and direct user input tools Iris.TV has been able to increase watch time and help publishers to crack the all-important problem of completion which has increasingly dogged makers of short form video as competition for eyes and attention spans ramps up.
The recently rebranded SpotX is an ad servicing platform that connects publishers with advertisers in order to efficiently structure programmatic campaigns against premium digital content. As its new name suggests SpotX has expanded its service beyond the traditional ad exchange model to provide publishers with a range of tools for servicing small and large campaigns. The SpotX platform processes more than 5 billion video ad decisions daily reaching an audience of 600 million across 190 countries.
The two services will combine forces to provide publishers with the ability to personalize and target monetization and programming. By tapping Iris.TV’s intuitive programming technology and SpotX’s comprehensive ad decisioning technology publishers will be able to service ads more efficiently to both the most appropriate and most engaged content consumers.