Leading viral video purveyor Jukin Media announced today that it has acquired People Are Awesome, an online video brand dedicated to showcasing acts pushing the boundaries of human endeavor. Its YouTube channel currently has more than 400,000 subscribers and 241 million views. It is a 100% acquisition, paid for with a combination of cash and stock. A dollar figure was not disclosed.
The London-based People Are Awesome team of co-founder and general manager Jean Coffey and co-founder Daniel Rice will become Jukin Media employees and work with Jukin’s team in London.
Jukin has built a business around identifying and acquiring short-form user-generated videos and helping them go viral on owned and operated online channels such as Fail Army, Jukin Video and The Pet Collective that generates more than 6 billion views annually across digital platforms.
“People Are Awesome was an obvious fit for our portfolio,” said Jonathan Skogmo, founder and CEO of Jukin Media, in a statement. “We know how to program and package viral videos in ways that resonate with viewers, and that’s exactly what People Are Awesome has done so well.”
People Are Awesome’s library features everything from parkour and skateboarding to wingsuit flying and cliff diving, synced to new music from recording artists such as Alesso, The Prodigy and Galantis.
This is the latest in a string of recent partnerships for Jukin, including last week’s pact with Chinese online video service iQIYI to bring its Fail Army to create a local version of its Fail Army channel. Earlier in the summer, it inked a deal with RecordSetter to license that company’s library of user generated “world record” video content and partnered with FremantleMedia North America’s digital studio Tiny Riot! on joint a venture to manage the latter’s channel The Pet Collective.
The second season of the Terry Crews-hosted clip show “World’s Funniest” (formerly “World’s Funniest Fails”), produced by Jukin and Dick Clark Productions (DCP), premieres on Fox on Nov. 6. Earlier this month, Jukin and DCP announced they were producing six episodes of the hour-long clip show “Now That’s Funny!” for British broadcaster Channel 5.