UphoricTV, the first television network dedicated to the global festival, will be coming this fall to Verizon’s new Go90 and other major digital platforms, it was announced today.
Created by New York-based entertainment marketing firm UG Strategies in partnership with U.S.-based experiential production and culture marketing company Corso Agency, UphoricTV will give viewers an exclusive look into the world of music festivals, as well as coverage from food festivals, film festivals and other major global cultural destinations.
It will also explore the growing communities that surround the events from an insider’s perspective, and take journalistic deep dives with industry pros such as festival promoters, celebrity chefs, costume designers and production directors.
“After more than a decade of working with festivals from around the world, we have seen the demand for festival content rise exponentially,”said Parag Bhandari, CEO of UG Strategies, in a statement. “Festivals of all kinds have become critical to pop culture, with enthusiasm for them rivaling that of major sporting events, each offering so much more than music and thus creating endless sources of creative and unique video content.”At launch, UphoricTV will be available in the U.S. only, via Go90. Other domestic and international distributors and MCN partners will be announced over the next six to twelve months. It will also broadcast on YouTube and other social media platforms.
Founded in 2003, UG Strategies activated sponsorship and brand programs in and around major festivals around the world for brands and content publishers including 20th Century Fox, JetBlue Airways, ASICS, The Weinstein Company, HBO, Belvedere Vodka and Armani Exchange.
Led by founder David Corso, Corso Agency produces high-profile activations for global brands and entertainment events, including “Stage 7” for 7UP, an immersive music destination and social media engagement at seven EDM festivals worldwide in partnership with DJ/producer Tiësto and Martin Garrix; Red Bull “Flight Deck,” a VIP-style multi-story MainStage GA viewing platform at Ultra Music Festival; “Heineken Domes,” 360-degree, 3,000-plus square foot domes at major U.S. festivals that have hosted 350 artist performances and 500,000 attendees; “Heineken House at Ultra/Coachella,” a nightclub and independent stage hosting live performances with 22,000-plus guests each day; and Restoration Hardware’s “Gallery Openings,” villa-like luxury retail spaces.