By Evan DeSimone
The multi-year deal will have Fullscreen helping build and develop a network of Canadian content creators who will produce multi-platform content to be distributed through the CBC’s digital channels. The deal will also allow the CBC to leverage Fullscreen’s experience in the digital content space to create branded content and mother monetization opportunities for member creators.
The partnership, dubbed the CBC-Fullscreen Creator Network, has already signed a handful of notable Canadian creators, including Christian and Crawford Collins (1.6 million subscribers), Johnny Orlando (360k subscribers) and Unbox Therapy (2.5 million subscribers), as well as put out an open call for new partners. With the official launch of the project, some 2000 Canadian Fullscreen partners will also become a defacto part of the collaboration. Partners will benefit from the additional support of the CBC’s digital and social channels and access to sponsorship opportunities. Fullscreen will also create a joint talent management system and creator platform for Canadian creators and lead on international ad sales.
The CBC is one of a growing group of public broadcasters embracing the digital space and cultivating its own network of content creators. In the United States, public broadcaster PBS established PBS digital Studios to develop original content for its digital channels, including a network of affiliated content creators. Finnish public broadcaster Yle recently announced plans to establish its own digital platform for millennial content creators. The CBC is the first public broadcaster to accelerate its digital efforts by partnering with a commercial MCN like Fullscreen.