Endemol Beyond USA announced today that its lifestyle network Icon, led by beauty vlogger Michelle Phan, will launch three original series — “Be Transformed,” “Culture Chic” and “A-Z Everyday Guide” — on Verizon’s new mobile-first platform Go90.
Go90 will also stream select programming from Endemol Beyond USA’s stable of creators including Phan, Pitbull, Brittany Furlan and Drea de Matteo and more, as well as its upcoming gaming series “Legends of Gaming,” which is set to launch on its new Smasher Network on Oct. 7.
Hosted by Cassey Ho of Blogilates (more than 2.5 million YouTube subscribers and 1 million Instagram followers) “Be Transformed,” follows three “transformers” as they work to change their lives: mind, body and soul. It will debut Tues., Sept. 29. on Go90.
In “Culture Chic,” fashionista Sonya Esman (1.5 Million YouTube subscribers and 1.1 million followers on Instagram) will explores fashion and beauty oddities around the world that make each culture unique, from Tokyo’s Black Diamond Girls to waist training in NYC. It will debut in on Go90 on Dec. 9.
Go90 will also feature content from AwesomenessTV, Comedy Central, Discovery Communications, ESPN, Machinima, Maker Studios, MTV, New Form Digital, Nickelodeon, Scripps Networks Interactive, Tastemade and Vice Media. It offers social sharing features such as “cut & chare,” “crews” (to chat and share with other fans), “share out” (to connect across go90, SMS, Facebook, Twitter and email), “follow” (to track a favorite show) and “crowdsource” (to get recommendations from the community). Go90 will be available for download on compatible iOS and Android devices.