By Evan DeSimone
American Honda and Woven Digital have announced a new original series, “Uncharted: The Power of Dreams,” that aims to introduced audiences to the lives and talents of emerging millennial musicians.
The web series, which will debut on Woven’s Uproxx social news site and its associated digital channels, features a new artists every episode. The first episode, which premiered yesterday, features Los Angeles based hip hop artists A-F-R-O.
The series is part of Honda’s ongoing Honda Music Stage project, which features performances by both big name and emerging artists. These artists have their work on a variety of digital channels and live venues, including the Honda Stage YouTube channel, which will also carry behind the scenes and bonus content not featured on “Uncharted.”
Honda Stage and “Uncharted” are part of an ongoing effort by American Honda to connect with millennial consumers through music, pop culture and digital content outlets. Jarret Myer, general manager of publishing at Woven, spoke enthusiastically of the partnership in a statement saying, “having a personal passion for music, popular culture and just strong storytelling in general, I’m really proud of our ‘Uncharted’ journey with young, undiscovered artists from all genres. Working with Honda, a brand that has had a historical impact on and mutual affinity for music, allows us to tell a story in a meaningful way, striking a chord with the UPROXX audience.””