By Evan DeSimone
The live streaming trend is gaining traction and AOL is taking part with the launch today of AOL Live, an end-to-end solution for the production, streaming, distribution and monetization of live events.
Live by AOL will allow partners to distribute streaming footage of live events via AOL’s various media channels, including AOL.com, The Huffington Post and Techcrunch. In addition to prestige venues, AOL Live will also offer access to a network of over 1,700 publisher partners for live distribution across mobile, digital, over-the-top and even linear TV. The web giant will also provide comprehensive digital production services, including content-preparation, cloud-based encoding in combination with Verizon Digital Media Services’ stream delivery system, and options to monetize through various advertising, sponsorship and native integration options.
AOL most recently showed off its live streaming capabilities by partnering with LiveXLive to distribute the Rock in Rio Music Festival. Even as most media consumption moves toward the time-shifted model represented by streaming platforms and digital recording devices, live programming has grown in popularity. The rise of personal mobile live streaming apps such as Periscope has mirrored rising interest in live streamed content, particularly sports, that has been embraced by platforms such as Twitch and major sports leagues like the NFL.