By Evan DeSimone
Driver Digital Studios and children’s crafting brand Kid Made Modern (KMM) by designer Todd Oldham are teaming up on a yet-to-be-titled series that aims to inspire kids to craft their own personal style.
Driver already has plenty of experience reaching kids in the new media landscape through its own digital series for kids, “Cool School,” which as racked up 200k subscribers and over 29 million views on YouTube. Driver aims to use that expertise to help KMM reach kids and parents with a message that encourages creativity and personal expression.
By integrating Kid Made Modern into its existing craft programming on Cool School, Driver Digital was able to offer the brand a boost and drive additional viewers to its latest content. The two companies have already pacted for further original content following the launch of the KMM channel.