Marriott International’s Content Studio announced that it has partnered with Believe Entertainment Group on the short-form, five-episode, animated web series, “Hot Shoppe,” which debuts this week on Marriott’s YouTube channel.
Believe is responsible for such talent-driven online series as LeBron James’ animated comedy “The LeBrons,” DJ Tiesto’s “In the Booth” and the game show “Money Where Your Mouth Is,” hosted by Jay Mohr. In May, it launched a studio division headed by former Yahoo exec Brian Hunt to create original programming for digital networks, publishers, and brands.
Marriott International’s Content Studio led the overall creative development for “Hot Shoppe,” while Believe Entertainment produced.
The series is designed to highlight Marriott’s history, while its five core values — putting people first, pursuing excellence, embracing change, acting with integrity and serving our world.
The episodes were written by Ryan Turner, Jesse Pepe and Travis Braun. Ali Dee Theodore (“Despicable Me 2,” “Night at The Museum,” “Iron Man” and “Alvin and the Chipmunks) and Tony Bella composed the music for the series. Tone Thyne (“The Adventures of Napkin Man,” “Wonder Pets!”) served as producer and creative director.
The series harkens back to the roots of the Marriott hotel chain. Founder J. Willard Marriott and his wife Alice opened an A&W root beer stand named The Hot Shoppe in Washington D.C. 1927. They opened two more Hot Shoppes the following year. In 1937, Marriott launched the first “in-flight” catering service when Hot Shoppes began providing boxed lunches to passengers at Hoover Airport, south of Washington D.C. It wasn’t until 1957 that Marriott transitioned to the hotel business, under the management of J. Willard Marriott’s son Bill.
“Original content creation is not a new idea for Marriott,” said Debbie M. Harrison, global officer of culture for Marriott International, in a statement. “In the 1960s, Hot Shoppe produced a weekly comic book; yesterday’s comic book is today’s YouTube video.”
Since launching its digital content studio last year, Marriott has teamed with a host of YouTube and social media content creators, including Taryn Southern, Shira Lazar and What’s Trending and Grace Helbig, to promote its hotels, destinations and boutique brands, and produced two short films, the action comedy “Two Bellmen,” with movement group Substance Over Hype,
and “French Kiss,” promoting its Paris properties. In August, it launched #LoveTravels, a social media and video campaign featuring Latino influencers Diane Guerrero (“Jane the Virgin”), Diego Boneta (“Scream Queens”) and the band Boyce Avenue.