AOL’s partnership with NBCUniversal first announced at the NewFronts back in April is finally coming to fruition. Today, video clips from NBCUniversal properties will begin running on AOL On’s web site and app, as well as 16 OTT platforms where the app is available.
Toyota — a longtime sponsor of AOL premium brands including Huffpost, Techcrunch and Engadget as well as NBCUniversal franchises — serves as the launch advertising partner, collaborating on branding, sponsorship and the development of original content.
NBCUniversal will be serving up video from its various broadcast networks, cable channels and digital networks, including Bravo, CNBC, E!, Esquire, MSNBC, NBC, Oxygen, Syfy, Telemundo and USA.
The content will include clips — not entire episodes — from such shows as “The Tonight Show Starring Jimmy Fallon,” “Saturday Night Live,” “The Blacklist” and “Suits,” as well as news programs such as “Morning Joe” and “The Rachel Maddow Show” and Spanish language shows including “Al Rojo Vivo” and “Un Nueva Dia.” As part of the deal, AOL also will also get exclusive clips from “The Biggest Loser,” “Watch What Happens Live,” “The Profit” and “American Greed.”
The partnership was announced in late April, just before Verizon revealed it was acquiring AOL in a deal valued at $4.4 billion as it prepared its Go90 mobile-first video platform for a late summer launch.