In additional news coming out of AOL’s Future Front presentation, held as part of Advertising Week in New York, the company announced that it is teaming with Snoopadelic Films to create a reality sports video series directed by and starring Snoop Dogg.
Debuting later this year, the eight episode short-form series will follow players and coaches participating in the Snoop Youth Football League as they travel across the country to compete against rival teams, highlighting their struggles and triumphs both on and off the field.
Founded by Snoop in 2005, the Snoop Youth Football League (SYFL) serves low-income youth between the ages of five and thirteen.
“Mentoring kids through SYFL means more to me than anything else I do,” said Snoop Dogg in a statement. “It’s my way of continuing to connect with the communities that move me. I get to know kids and parents with great spirits from all over, and it becomes something far beyond football. It is important to not only be a football coach to these kids, but to be a life coach as well. It’s our way of sharing a life together. This series will finally give the world a chance to witness the stories, talent, and commitment SYFL represents in the same way I do.”
Snoop is not the only member of his family with both media and football skills. His son Cordell Broadus, a wide receiver out of Bishop Gorman High School in Las Vegas, recently gave up a scholarship to play football at UCLA so he could pursue his love of film through his company Film School Productions.
Snoop series won’t be AOL’s first foray into football programming. Earlier this year, it partnered with former multi-sport star Deion Sanders and Relativity Television on “Journey to the Draft,” a 10-episode series following three college football players Leonard Williams, Kevin White, and Marcus Peters as they prepare for the NFL draft,