By Evan DeSimone
Amazon has reportedly added another piece of original content to its trophy case with the acquisition of “The Fashion Fund,” a competition-reality program produced by Conde Nast Entertainment (CNE).
The unscripted series, which previously aired on Ovation, features famed fashion designer Diane Von Furstenberg and Anna Wintour, editor of Conde Nast’s flagship fashion mag Vogue, as advisors in a competition between up and coming designers. The four-month contest culminates with contestants pitching their ideas to a panel of expert judges, with winners receiving a $400,000 prize. “The Fashion Fund” first launched as a Hulu web series in 2011 before making the move to linear television with the Ovation cable channel in 2014.
Amazon has been busy diversifying its content in recent months. In July, the streamer picked up three seasons of a new series starring the former hosts of the popular BBC automotive series “Top Gear,” and in September it bowed the first season of its original drama “Hand of God.” “The Fashion Fund” is Amazon’s second reality series, one of a comparatively small handful from the genre currently airing on streaming platforms.
“The Fashion Fund” is produced by Condé Nast Entertainment and Ricki Stern and Annie Sundberg of Break Thru Films. Half-hour episodes will be released on a weekly basis as Amazon attempts to break away from the binge watch model that has dominated streaming entertainment.