Country music and pick-up trucks go together like… well, country music and pick-up trucks. So it’s no surprise to hear that Rolling Stone Country — an online-only spin-off of iconic 48-year-old music magazine Rolling Stone, launched in June 2014 — has partnered with Ram Truck on a multi-platform content agreement to expand both brands’ footprint in the country music world.
At the center of the partnership is “Ram Report,” a daily video series highlighting the biggest country news stories. Today’s premiere episode features an exclusive interview with Charles Kelley (pictured) of Lady Antebellum, who just released “The Driver,” the lead single from his yet-to-be-titled solo album. He will also preview his fall tour with a performance at the invite-only Rolling Stone Country Live: Nashville event, presented by Ram, on Nov. 3.
As part of the partnership, Rolling Stone plans a mid-2016 launch of a video series featuring exclusive music performances and Q&As with country artists in Nashville. Rolling Stone Country will also serve as Ram’s media partner for a pre-Academy of Country Music (ACM) Awards event in April 2016 that will be film for Ram to distribute on Rolling Stone and Ram properties.
“We are thrilled to partner with Ram on this exciting program, which marks Rolling Stone’s commitment to country music and our dedication to creating quality video content,” said Gus Wenner, son of Rolling Stone co-founder and publisher Jann Wenner and head of digital for Wenner Media.
Formerly sold under under the Dodge brand, Ram Truck was spun off as a stand-alone division of Fiat Chrysler Automobiles in 2009.