By Evan DeSimone
Collab, the digital studio that helps Vine creators lateral their influencer status across multiple social platforms, has announced the launch of Rankzoo, a homegrown mobile analytics platform for iOS devices.
Rankzoo first saw life as a web application created by Collab to aggregate Vine engagement data for its native talent. The site continues to operate as a ranking system tracking the most followed and looped creators on the platform in real time. The app brings this real time data to mobile allowing creators to check their stats and respond to analytics on the same devices they use to create content. The Rankzoo app will also provide creators with data insights that can help to streamline their content creation and distribution strategies, aid in discovery and boost engagement.
The Rankzoo platform maintains a real-time leaderboard that reflects the top 1000 creators on Vine at any given moment based on loops and followers. Creators can also use the app to view their Vine channel’s overall engagement in follows, re-Vines, likes and comments. This data can be charted across a period of days or months, giving creators a more accurate view of how their content is performing over time. A direct message feature allows brands to contact Viners with sponsorship and other monetization opportunities through the app.
Launched in 2012, Collab is a digital studio that specializes in helping creators from emerging platforms like Vine transfer their rapid audience growth to other monetizable social platforms. In the past, the company has focused on transitioning rising Vine stars into YouTube creators and helping to diversify monetization options for talent. That mission now extends to providing creators with technology that allows them to effectively utilize data to optimize for success in the Vine ecosystem.