Today, Facebook unveiled a new set tools designed to help broadcasters engage fans more deeply with their content and make them more likely to share it with their friends.
With the new tools, producers will be able to easily curate photos, videos and posts sourced from Facebook and Instagram, and display them in broadcast graphics, including voting and poll results.
The new tools include:
- Hashtag Voting, enabling fans to cast their vote on Facebook in a top-level post or a comment. Producers can determine if they want to use a unique hashtag for each vote option or a hashtag trigger (e.g. #NBABallot) and free text for each subsequent voting option (e.g. “Kobe Bryant’). A Hashtag Voting API will connect to certified third party providers for contest and award shows to allow for voting via hashtag in Facebook posts or comments in near real-time during a broadcast, so producers can leverage Facebook to power in-broadcast votes like “instant saves” of contestants. The first company to adopt this API is broadcast audience engagement platform Telescope, which powers many global TV contest show votes and other fan experiences. The company has previously worked with Facebook on NBA All-Stars, WNBA, MLS All-Star Games, and the Fox Teen Choice Awards.
- Native Polling, giving admins of whitelisted pages a new poll status update option allowing for a photo and up to 10 options for the poll. Users can vote on the poll directly from the feed, and after voting they are shown an animated display of the results. The polls can be pinned to the top of a page for easy discovery in conjunction with a broadcast call-to-action, and the feature comes with with a real-time API for instant retrieval of vote data and in-broadcast visualizations.
- Facebook Photo and Video Submission, powered by Telescope, enabling audience members and contestants to submit photos and videos to TV show pages to participate in broadcasts, with everything from video questions from fans to be answered on-air to audition videos.
- Facebook Video Gallery, used in conjunction with the photo and video submission tools, it enables producers to build HTML5 galleries that can be embedded in Facebook Page tabs or show sites and apps. Powered by Telescope, it allows producers to leverage submission content more broadly and apply the show look-and-feel to the experience. The tool was recently used by HBO’s “Project Greenlight.”