DirecTV announced today that it is taking its first jab at virtual reality with its new Big Knockout Boxing (BKB) VR app. It launches with highlights from a Big Knockout Boxing fight at Mandalay Bay in Las Vegas on June 27.
Big Knockout Boxing is a combat sport brand developed and owned by DirecTV that is similar to boxing, but its fights are fought in a circular ring without ropes.
“We know that VR can be a deeply engaging entertainment medium. It delivers a compelling sense of ‘being there’ that’s unmatched by any other technology,” said Jon Molod, VP of digital entertainment products group at DirecTV in a statement. “We believe that much of VR’s growth will be mobile-driven. As the technology evolves we hope to find new ways to use VR to enhance not just BKB, but all sports experiences.”
The BKB VR app is currently available for Samsung Gear VR Innovator Edition and Cardboard (Android and iOS) headsets. Immersive BKB fight highlights in can also be watched via premium virtual reality service Samsung Milk VR.
BKB’s appearance on a mobile app comes on the heels of the completion of DirecTV’s $49 billion acquisition by leading service provider AT&T. In August, AT&T announced that, going forward, customers would be able to view DirecTV on their phones immediately after signing up for the service, before any equipment had been delivered to their homes.