Gaming-focused web site IGN is teaming with sponsor Coca-Cola to create the new online series “Esports Weekly with Coca-Cola,” which will premiere on Friday, Oct. 9, at 7 p.m. Eastern. It will be available across IGN’s channels on the web, mobile devices, video game consoles and over-the-top streaming platforms.
Hosted by IGN’s Kevin Knocke, the show will provide a weekly 30-minute recap of the week’s top headlines from esports around the world. It will feature in-depth looks at the top headlines and an end-of-show roundtable panel discussing esports leagues and tournaments such as Riot’s LCS, Valve’s The International, and Blizzard’s WCS and many more.
“Esports Weeky” will also feature esports celebrities, special guests and co-hosts. In the first four weeks, they will include League of Legends player Stephen “Snoopeh” Ellis, Charlie Yang, World Series of Poker bracelet winner and former StarCraft professional gamer Bertrand “Elky” Grosspelier, and the entire Evil Geniuses DOTA 2 Team, winners of the largest prize pool in esports history ($6.6 million).
“With the advent of online gaming, video games have taken the next step towards becoming the leading national pastime,” said Peer Schneider, co-Founder and GM of IGN.
That may be overstating the case a bit, but esports are definitely experiencing a massive upswing in popularity. Gaming is one of the largest and fastest-growing verticals in the online video space, and YouTube is battle with Twitch for supremacy in the video game streaming has made headlines. This summer, the League of Legends North American Championship sold out Madison Square Garden in minutes, and dedicated e-sports arena have opened in Southern California and London.