By Evan DeSimone
Following on the heels of Twitter’s big video advertising push with Amplify, one of the chief architects of that program has departed the company or greener pastures.
According to a post delivered today on Medium, Glenn Brown, who previously held the title of senior director of the Amplify Program, has left Twitter to join New York start-up incubator Betaworks. Brown will serve as Betaworks’ entrepreneur-in-residence.
Brown spent four years at Twitter, where he served as director of promoted Content and Ssponsorships before taking the reins of Amplify in 2013. Prior to joining the microblogging platform, Brown spent more than two years at YouTube working in business development for the video sharing giant’s music program before becoming head of music partnerships.
In a Medium post announcing his new venture, Brown praised both his Amplify team and Twitter leadership, then cited his enthusiasm for the projects of Betaworks founder and CEO John Borthwick, writing,“I’ve been a longtime follower of John Borthwick and his portfolio companies and investments — from Chartbeat to Giphy to Digg to Airbnb to SocialFlow to Twitter itself, among many others. I am excited to jump in with the top-notch team at Betaworks, especially fellow Berkman Center and Google alum Andrew McLaughlin.”
Twitter Amplify director Mike Park will step in to steer the project as it rolls out worldwide.