By Evan DeSimone
Already a global superpower in the online video space, YouTube is further ramping up its growth with this week’s launch of localized versions in Georgia, Azerbaijan, Kazakhstan and Belarus, as well as the Adriatic and Baltic states.
All these regions now have their own version of the Google-owned platform that uses local language and search results to help users discover new content. The addition of these new hubs brings YouTube’s global presence to over 80 countries.
The expansion was announced in a blog post by Marenco Kemp, YouTube’s head of EMEA online partnerships. The new launches mean that creators in those regions will now have the opportunity to join YouTube’s revenue sharing partnership program. Among the local creators now elligible for partnership are DIY and vlogging channel DynastyofCat, local broadcast network TheSevenChannel, 17-year-old Belorussian vlogger DimaErmuzevich, and the Serbian music channel Grand Production.
The move comes as part of a larger global expansion push by the video giant. YouTube recently announced new YouTube new spaces in Paris France and Rio de Janeiro, Brazil. YouTube is increasingly facing competition from a host of competitors including subscription based Vessel and recently resurgent Vimeo. While those services have managed to outmatch YouTube on creator spend and ad revenue share, neither has managed to meet the company’s global presence.